problematic (n.) the set of assumptions that determines what can be seen, asked or designed.

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The quality of anything is decided before it is designed

Current Investigation

What makes brands believable?

Where trust begins, before proof arrives.

Status · in research
Reading
  • Mitchell
  • Haraway
  • Bratton
  • Latour
Timeline
  1. 2026
  2. Melo
  3. Publishing
  4. Research
  5. Exhibition
  6. Unknown
Vocabulary

A private dictionary. Ours, not Google’s. Choose a word.

Notebook
  • 04 July

    What disappears when convenience increases?

  • 21 June

    Packaging is memory.

  • 12 May

    A prototype is also a publication.

  • 28 April

    The brief is the last thing written.

  • 12 March

    A logo is a promise kept later.

  • 04 February

    Convenience is a kind of forgetting.

Current sentence

A product is a temporary answer.

The Problematic · Milano Selected works
melo
Research · Strategy · Identity · Experience · Communication
Argument · Melo

The market stops at recommendation. Melo closes the loop.

System Thinking · Melo

It reads, understands, and acts. A system, not a product.

Expression · Melo

If the product could adapt, the identity had to.

Experience · Melo

The best interface is the one you stop noticing.

Communication · Melo

Your body changes. Food should too.

flamingio
Vision · Strategy · Product · Branding · Growth
Argument · Flamingio

Making interior design accessible before it became expected.

System Thinking · Flamingio

Designers on demand, and a store for what they specify.

Expression · Flamingio

A brand for a category that did not yet exist.

Growth · Flamingio

Seed VC. Accelerated in Istanbul and Amsterdam.

rare notes club
Rare Notes ClubEau Digitale
Rare Notes Club, Eau Digitale on phoneRare Notes Club, scent momentRare Notes Club, fragrance wardrobe app
Strategy · Product Design · Branding · Community
Argument · Rare Notes Club

Why is scent still offline, when every other sense went digital long ago?

System Thinking · Rare Notes Club

Marketplace, community and scent technology in one connected system.

Expression · Rare Notes Club

A membership for scent: discovered, collected, exchanged.

Experience · Rare Notes Club

GRIP and Eau Digitale, patent-pending interfaces bridging scent and screen.

Communication · Rare Notes Club

The product is the message. An app and a device that make scent legible.

strata
STRATAFendi Design Prize 2026
STRATA, the Ruin Table detailSTRATA, the Keystone Console
Luxury Furniture Design · Material Research · Visual Narrative
Argument · STRATA. FENDI CASA

Rome, remembered in material. Architecture made domestic weight.

System Thinking · STRATA. FENDI CASA

The Roman arch, inverted. The keystone left exposed.

Expression · STRATA. FENDI CASA

Two pieces. The Ruin Table and the Keystone Console.

Materiality · STRATA. FENDI CASA

Travertine, walnut, cognac leather and aged brass. Surfaces that absorb time.

Current Investigation

How does AI change authorship?

Research in progress.